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Made of cellulose, rayon or polyester, these disposable garments were first created in 1966 as a marketing stunt for an American company that manufactured paper sanitary products

Here's the photo from the Tumblr page: And here are the photos of the same dress from the Roman Originals website: The retailer is in on the fun and is not missing its opportunity to market the dress on its homepage: Lighting and background color make a significant difference in how viewers perceive the dress in the second photo from the website, the dress looks like a more vibrant blue

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In 1947, he introduced the New Look, featuring full skirts that ended mid-calf, elegant cream jackets, and nipped-in waists a stark contrast to wartime austerity that evoked nostalgia for gentler times