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Paul Rand Arts and Photography From beloved indie musician Andrew

SKU: 29838311021

4.1
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Description

From beloved indie musician Andrew McMahon comes a searingly honest and beautifully written memoir about the challenges and triumphs of his life and career

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Paul Rand Arts and Photography From beloved indie musician AndrewBest known for his corporate brand logos and art direction, Paul Rand (1914 1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side,

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