[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Hang dry and do not bleach.-- We do not use the Amazon's size chart, please carefully check the size charts before ordering.Size(cm)6-12M Length: 45 Bust: 56 Sleeve: 13 Shoulder: 21.5 Advised Age: 6-12 Months12-18M Length: 48 Bust: 58 Sleeve: 13.5 Shoulder: 22.5 Advised Age: 12-18 Months18-24M Length: 51 Bust: 60 Sleeve: 14 Shoulder: 23.5 Advised Age: 18-24 Months2-3Y Length: 56 Bust: 63 Sleeve: 14.5 Shoulder: 24.5 Advised Age: 2-3 Years3-4Y Length: 61 Bust: 66 Sleeve: 15 Shoulder: 25.5 Advised Age: 3-4 YearsSize(inch)6-12M Length: 17.72 Bust: 22.05 Sleeve: 5.12 Shoulder: 8.46 Advised Age: 6-12 Months12-18M Length: 18.90 Bust: 22.83 Sleeve: 5.31 Shoulder: 8.86 Advised Age: 12-18 Months18-24M Length: 20.08 Bust: 23.62 Sleeve: 5.51 Shoulder: 9.25 Advised Age: 18-24 Months2-3Y Length: 22.05 Bust: 24.80 Sleeve: 5.71 Shoulder: 9.65 Advised Age: 2-3 Years3-4Y Length: 24.02 Bust: 25.98 Sleeve: 5.91 Shoulder: 10.04 Advised Age: 3-4 YearsSpecification:Material: 5%Polyester, 95%CottonColor: White, PinkGender: For Little GirlsStyle: Sweet, CasualSeason: Spring, Fall, SummerPackage Included1 X Dress Toddler Baby Girl First Second Birthday Outfit Puff Sleeve Embroidery Smocked Dress Summer Party Princess Dress Features: -- Quality fabric, soft and durable

"I knew that every word that I was saying was approved and had been to Monica first," Feldstein said
Sizing: Runs small - recommend to size up 1-2 sizes